David Waterfield

I started my career in BAT in 1998 as a Brand Manager in Dubai, recruited by Rothmans of Pall Mall International and enjoyed the constant opportunities to learn and accelerate through the marketing experience curve.

By 2004 I was Marketing Director - Hungary, where I was then promoted to my first market leadership role as General Manager. This was followed by the General Manager role in Romania in 2008. Those roles gave me great insights into leading and growing some of the Group’s most successful businesses.

I then held multiple global leadership roles, from Regional Marketing Manager in 2012 to Head of the International Brand Group until 2018. In these roles I learned that every market situation or marketing growth challenge, however daunting it felt at the time, was an opportunity to grow and to respond positively to change.

The great thing about BAT, from my experience, is that the company provides literally a world of opportunity to develop as a leader – a leader that can inspire teams and strive for excellence.

As President and CEO of Reynolds American Inc., my priorities are to drive the commercial success in the Group’s most critical market, while also ensuring a focus on talent development to help build A Better Tomorrow™.