Omni™ – Forward Thinking for a Smokeless World

A smokeless world built on Smokeless Products where, ultimately, cigarettes have become a thing of the past.

A world where smokers, who would otherwise continue to smoke, have migrated from cigarettes to smokeless alternatives. A world where Tobacco Harm Reduction is both understood and accepted. A world where smokers make a switch to better.

We believe that through knowledge sharing we can build that world. This is why we created the Omni™.

Intended for scientists, public health authorities, regulators, policy makers, and investors, the Omni™ offers a summary of the global Tobacco Harm Reduction evidence base created over the last decade.

The Omni™ is organised as a collection of materials and is structured to enable interested readers to visit the sections of the Omni™ in any order they wish, to learn more about Tobacco Harm Reduction, and to understand BAT's journey.

Download the full version via the Omni™ microsite