S2 Ep2: New Categories & Our Partnership with McLaren Racing
S2 Ep2: New Categories & Our Partnership with McLaren Racing
Our latest episode features Zak Brown, CEO of McLaren Racing, Kingsley Wheaton, Chief Marketing Officer, Paul Lageweg, Director, New Categories and Elly Criticou, Category Director, Vapour & New Channels. They are interviewed by John Beasley, Group Head of Brand Building and Yasmina Abboud, Marketing Global Graduate. In this episode, our hosts and guests discuss how our partnership with McLaren Racing inspires innovative thinking, as well as how our new category products support the delivery of our A Better Tomorrow™ strategy. Tune in to learn how you can #BeTheChange by joining BAT
You can also watch and listen to all previous episodes featuring:
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S2 Ep5: Legal & External Affairs (LEX)
Jerry Abelman, Director, Legal and External Affairs; Craig Harris, Regional Head of LEX – Europe; and Michelle Phillips; Head of Corporate Compliance.
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S2 Ep4: Btomorrow Ventures (BTV)
Tadeu Marroco, Finance and Transformation Director, Dr Lisa Smith, BTV Managing Director and Lexy Prosszer, BTV Investment Principal, Lukasz Garbowski, BTV Investment Director, Danny Lowe, Founder and CEO of Blockhead, Peter Wozny, BTV Senior Legal Counsel and Ryan Dewwanga, Battle of Minds winner.
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S2 Ep3: BAT as a Sustainable Enterprise
Zafar Khan, Group Operations Director, Kingsley Wheaton Chief Marketing Officer, Samanmali Chandrasiri, Group Head of HR Marketing and R&D, Tania Legkun, Marketing Director for our North-West Europe Area, Simon Brown, Group Head of Operations, Development and Sustainability, Anna Mitchell, Global Head of Business Communications.
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S2 Ep1: Science, STEM and innovation in R&D
David O’Reilly, Director Scientific Research, Carlista Moore Condé, Group Head of New Sciences and Ed Forsdike, Head of Global Vapour Innovation
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S1 Ep6: Michael Dijanosic and Guy Meldrum
Michael Dijanosic, Regional Director Asia Pacific and Middle East, and Guy Meldrum, President & CEO Reynolds American Inc
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S1 Ep5: Luciano Comin and Johan Vandermeulen
Luciano Comin, Regional Director, Americas and Sub-Saharan Africa and Johan Vandermeulen, Regional Director, Europe and North Africa
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S1 Ep4: Marina Bellini and Paul Lageweg
Marina Bellini, Director, Digital and Information and Paul Lageweg, Director, New Categories
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S1 Ep3: Jerry Abelman and Kingsley Wheaton
Jerry Abelman, Director, Legal and External Affairs and General Counsel, and Kingsley Wheaton, Chief Marketing Officer
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S1 Ep2: Alan Davy and Tadeu Marocco
Tadeu Marroco, Finance and Transformation Director, and Alan Davy, then-Director, Operations
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S1 Ep1: David O'Reilly and Hae In Kim
David O’Reilly, Director, Scientific Research, and Hae In Kim, Director, Talent and Culture.
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