Tobacco harm reduction (THR) is a public health strategy that recognises the harm caused by combustible cigarettes. It aims to reduce the health impacts associated with cigarette smoking.
THR starts from the widely accepted proposition that most of the harm associated with conventional cigarettes is caused by inhaling the smoke produced by the combustion of tobacco – and not by nicotine itself.
For THR to be effective, there needs to be scientifically substantiated reduced-risk products*† (RRPs) that are available and accepted by adult consumers, together with adequate regulation and vigorous enforcement by Government.
Regulators are increasingly accepting the value of THR, implementing progressive laws that acknowledge the benefit of RRPs and the role they can play in reducing smoking incidence and the negative health impacts of combustible cigarettes.
We have a legitimate contribution to make to policy-related matters around THR and we are committed to transparently sharing our regulatory views about RRPs with our stakeholders.
We believe that each reduced-risk product*† category should have its own regulatory definition/categorisation and that science should guide the development of evidence-based and risk proportionate regulation for each category.
A general regulatory framework, to maximise RRPs’ harm reduction potential, should be in line with following four regulatory principles:
In all markets, whether these regulatory principles are in place or not, we are guided by our Product Stewardship approach - with regards to quality and safety standards - and our Responsible Marketing Principles to ensure that we market our products responsibly.
* Based on the weight of evidence and assuming a complete switch from cigarette smoking. These products are not risk free and are addictive.
† Our Vapour product Vuse (including Alto, Solo, Ciro and Vibe), and certain products, including Velo, Grizzly, Kodiak, and Camel Snus, which are sold in the U.S., are subject to FDA regulation and no reduced-risk claims will be made as to these products without agency clearance.