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British American Tobacco

Smokeless World
Our strategy and purpose
Science and research
Brands and innovation
Sustainability and ESG

A Better Tomorrow™: Our purpose

We are committed to Building a Smokeless World and creating A Better Tomorrow™
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A Better Tomorrow™ through strategy & action

We aim to deploy our multi-category portfolio to actively encourage smokers around the world to switch to smokeless products – in nicotine and beyond
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A Better Tomorrow™ through science & research

Science and research are accelerating our Tobacco Harm Reduction mission
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A Better Tomorrow™ through brands & innovation

Our portfolio of powerful smokeless product brands will drive progress towards a smokeless world
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A Better Tomorrow™ through sustainability

Actively migrating consumers away from cigarettes and to smokeless alternatives while embedding sustainability across our organisation
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Latest

Investors page

13 March 2024

Tadeu Marroco, Chief Executive, participated in a fireside chat at UBS Global Consumer and Retail Conference

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Our transformation

World-class science

Science

World-class science powering progress

We never stand still. Research and development is critical to the business, accelerating pioneering approaches to scientific innovation

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Driving innovation

Innovation

New Categories fuelling faster transformation

New opportunities are emerging to capture consumer moments, and to satisfy changing consumer preferences

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Environment

Sustainability

Sustainability driving a greener tomorrow

We rely on natural resources to run our business. Securing them and minimizing their use are critical to delivering our strategy

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BeTheChange

People

#BeTheChange

People and culture

People are at the heart of our transformation. We want BAT to have excellent people, engaged teams and be a great place to work

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Latest stories and features

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Latest press releases

  • Press release
    11 March 2024

    BAT opens £30m Innovation Centre for New Category products in Southampton

    BAT has opened a new state-of-the-art Innovation Centre at its global research & development (R&D) headquarters in Southampton which will play a key role in continuing the company’s transformation as it builds A Better Tomorrow.

  • Press release
    06 February 2024

    Board and Committee Changes

    The Company announces that Sue Farr and Dimitri Panayotopoulos will step down from the Board with effect from the conclusion of the Company's AGM on 24 April 2024 having served as Non-Executive Directors for nine years. As a result of these departures, the Company announces changes to the role of Senior Independent Director and to the composition of the Audit and Remuneration Committees.

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In the spotlight

RESULTS

2023 Preliminary Results

Our Chief Executive Tadeu Marroco shares his views on BAT’s Preliminary Results for the year ended 31 December 2023.

2023 Preliminary Results

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SCIENCE

Bite-sized science - Vuse

The animation video explains the results from one of the largest ever vapour product studies, which analysed BAT’s flagship vapour brand Vuse.

Bite-sized science - Vuse

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SUSTAINABILITY

Sustainability leadership

In December 2022, BAT’s sustainability leadership was recognised by two leading global rankings, CDP and DJSI, both widely acknowledged as the gold standard for corporate sustainability.

Sustainability leadership

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PEOPLE

#BeTheChange

Our world is changing and BAT is transforming. Learn more about the journey we are on and how you can #BeTheChange! #ABetterTomorrow

#BeTheChange

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TRANSFORMATION

Our purpose: To build A Better Tomorrow™

See how BAT is building A Better Tomorrow™ by reducing the health impact of its business

Our purpose: To build A Better Tomorrow™

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Latest results, reports and research

Results centre

Results

Results centre

Read our latest results and view our latest presentations about how the business is performing as we build A Better Tomorrow™

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Annual reporting

Reporting

Annual reporting

Our first ever Combined Annual and ESG Report features all of our key business and sustainability information in one place. You can also view previous annual and sustainability reporting here

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Scientific research

Scientific research

For reduced-risk products to fully contribute to tobacco harm reduction, it's essential that their reduced-risk status, compared to smoking, is adequately demonstrated by robust science

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