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BAT launches Hyper Pro, its most innovative glo device yet

NEWS RELEASE

10 JANUARY 2024

BAT launches Hyper Pro, its most innovative glo device yet

  •  glo Hyper Pro offers new HeatBoost™ technology for even better taste satisfaction i .
  •  Device features new EasyView™ screen, displaying performance settings and information.
  •  The latest step in BAT’s innovation pipeline to reduce the health impact of its business by offering a wide range of satisfying, reduced risk *† alternatives for adult smokers.
     

BAT has launched a new version of its heating device from its glo range. glo is an alternative to smoking that doesn’t involve burning, producing fewer and lower levels of toxicants than conventional cigarettes ii .

The glo Hyper Pro device is lightweight, fits easily in your pocket, and comes with improvements in performance. With this new device, one charge takes approximately 90 minutes and lasts all day. Once charged, consumers can expect to use the device for 20 sessions in total iii .

Kingsley Wheaton, Chief Strategy & Growth Officer: “We’re proud that today, over 8.8m adult consumers now use glo. This latest version is our most advanced yet, with a much improved user experience. We continue to listen to consumers and enhance our products so that they find glo a satisfying alternative to continuing to smoke. Ultimately, BAT aims to support smokers to switch to these reduced risk *† products in order to deliver benefits for consumers, society and our stakeholders.”

The wider glo range is sold today in over 20 markets around the world. The glo Hyper Pro device has been launched in Japan, Italy and Poland, with further global market roll outs planned during 2024.

* Based on the weight of evidence and assuming a complete switch from cigarette smoking. These products are not risk free and are addictive.
† Our Vapour product Vuse (including Alto, Solo, Ciro and Vibe), and certain products, including Velo, Grizzly, Kodiak, and Camel Snus, which are sold in the U.S., are subject to FDA regulation and no reduced-risk claims will be made as to these products without agency clearance.

i Compared to glotm Hyper X2 in Standard mode.

ii Comparison of smoke from an industry standard reference cigarette (approx. 9mg tar) and aerosol from glo range in terms of the 9 harmful components the World Health Organization recommends to reduce in cigarette smoke. This quality does not necessarily mean this product is less harmful than other tobacco products.

iii Based on laboratory testing of a fully charged device and may vary depending on an individual’s usage behaviour. Fast charging times for previous editions of glo include model X2 (210 minutes), and model Hyper Air (120 minutes). Charge time based upon depleted batteries to full charge, charging time may vary due to battery age and outside battery temperature.

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